02 Sep Race for Delivery
September 28, 2016 | by Marissa Pavone:
Today’s consumers have an “I want it now mentality” which is making retailers invest in ways to get products to their consumers quicker and quicker.
Companies like Nordstrom, Uber, and Amazon have really adapted to this fast-paced customer service expectation in order to satisfy the needs of their customers.
Nordstrom announced a new marketing plan, which enables customers the option of curbside pickup. Customers can make an online purchase, then text or call when nearing the store, and a Nordstrom associate will run the item out to their car upon arrival.
Uber, a popular transportation service, has launched a same-day delivery service in Manhattan through its new UberRush bicycle. Shoppers can enlist the service of an Uber courier who will pick up one or several items at a specified location and then deliver them to a second location.
Amazon took a major step in introducing its Amazon Prime same day delivery feature. Now shipping to 14 metro areas in the United States, products above $35 will include free delivery, with products costing less including a $5.99 delivery fee.